Appearance counts for a lot when you are asking people to do something – vote, donate, organize. Visual appeal is only part of the persuasion equation. There has to be substantive content designed to spur people into action.

Think of it this way, if you have a donate button on your Web site that is missing the word donate – then it’s just a button. The word “donate” changes the button into a demonstrative fundraising tool.  

It’s the content developer’s job to understand the client’s messaging goals and to create relatable, concise copy that communicates and motivates.

Fleur-de-Lis Media provides the following content development services:

~ Creation of content for collateral materials – direct mail, flyers, door hangers, fundraising letter and more

~ Website content development – candidate sites, proposition campaign sites, nonprofit sites

~ Newsletters and advocacy materials

~ Press releases, media alerts

~ Public statements

It is what you say and how you say it. It’s important that tactics and collateral are in-line with an overall communications strategy.

Fleur-de-Lis Media provides the following strategic services:

~ Communication and message strategy development for political campaigns and nonprofits 

~ Public/private stakeholder outreach plans

©2007-2018 Fleur-de-Lis Media | powered by WordPress | Theme Design:Fat Cat Designs